I’ve found the same with butter over the past few years. I hope this gets backed up by other sources, but if true, it sounds like high time for better regulation of this industry - if they can’t make profit from selling a pound of butter for $5 (which most seem to be priced higher than that now), then something is disastrously wrong.
I’ve found Canadian butter to be fine for cooking/baking most things, but to eat on its own (like on toast), it’s awful. I’ll happily buy a carton of heavy cream and just throw it in my blender to churn; tastes way better.