I (37M) am a broadcast TV tech director so I guess that puts me in the “techbro” world, however, I wouldn’t consider myself an “early adopter.” I’d say really I’m just tired of corporate social media and all the algorithms and BS. And I’m not alone.

Why am I on Mastodon and Lemmy:

I was looking for something genuinely different, something human focused, something better. Hopefully the Fediverse can be that and hold the line against the likes of Meta. I’ve gotten four people in my close friends circle to give Fedi a try on three different platforms, all within the last two weeks.

My solution here:

We can’t expect hobbyist server hosts, pro bono web devs, and volunteer modmins to pay to advertise this place. Memories of the marketing classes I was forced to take in college are screaming at me right now that what we need to do is begin an honest to goodness word-of-mouth campaign for the whole of the Fediverse… and by that I don’t mean “posting aggressively” about it on Facebook, Reddit, Threads, TikTok, Tumblr, Twitter, BlueSky, etc, etc.

Scary as it may be to some of us “techbros,” we need to go touch some grass and actually talk to people in the real world. “Word of mouth” means face to face, in person, and it’s possibly the most powerful advertising tool ever devised. I’d genuinely advise taking a cue from fundy Christians… evangelize… talk to your friends, your family, your co-workers about what you like about the Fediverse and what they might like. Listen to their problems with Facebook, Twitter, Reddit, Tumblr, TikTok, etc… offer a possible solution that they could give a try. Obviously, don’t be pushy or a dick but also, if they do take the leap, help them get settled. Help them find a platform they’d like and how to find the communities and users with whom they’d like to interact.

Perhaps there are some onerous barriers to entry to places like this, but there are loads of people out there genuinely looking for better online communities and just better social media in general. This place -it’s various platforms and numerous instances- can be that for a load of people, but they won’t know about it unless we tell them.