A campaign called ‘Voice for Energy’ doesn’t disclose funders. But Google’s ad registry shows it’s tied to the Canadian Gas Association.

A national industry group representing gas producers is quietly paying for digital advertisements urging Canadians to “speak up” to their elected officials against laws addressing climate change and public health, DeSmog can reveal.

“Voice of Energy” is a new ad campaign and website featuring photos of diverse and well-dressed young people, explainers making the case for natural gas while downplaying its massive contribution to climate change, and videos urging viewers to join in an effort to “protect” the fossil fuel against laws restricting new gas hookups in buildings. Screencap from ad that doesn’t disclose CGA’s connection. Source: Facebook Ad Library

Voice of Energy’s website does not disclose who created and paid for the campaign. Nor does its Facebook, X, LinkedIn and Instagram pages. But when DeSmog searched Google’s Ads Transparency Center, it found that nearly a dozen digital “Voice for Energy” advertisements have been paid for by CGA Enterprises, a venture of the Canadian Gas Association.

The industry group’s board members include representatives from pipeline companies such as Enbridge, as well as TC Energy, the builder of the Coastal GasLink pipeline in northern British Columbia.