Instagram and Facebook have addicted users for the last 20 years, making sure to monetize us through advertisers every step of the way. Now, they’re revisiting your old posts, your special moments, and your big life updates, and using it to create billion-dollar AI tools. Zuckerberg’s braggadocious claim about Meta’s very large dataset comes shortly after The New York Times sued OpenAI over intellectual property. But Meta is pulling an old trick out of its playbook: extracting as much value out of Instagram and Facebook users as humanly possible, and totally owning your online self.