According to subscribers suing, AMC allegedly installed tracking technologies—including the Meta Pixel, the X Tracking Pixel, and Google Tracking Technology—on its website, allowing their personally identifying information to be connected with their viewing history.
Some trackers, like the Meta Pixel, required AMC to choose what kind of activity can be tracked, and subscribers claimed that AMC had willingly opted into sharing video names and URLs with Meta, along with a Facebook ID. “Anyone” could use the Facebook ID, subscribers said, to identify the AMC subscribers “simply by entering https://www.facebook.com/[unencrypted FID]/” into a browser.
X’s ID could similarly be de-anonymized, subscribers alleged, by using tweeterid.com.
There’s no deterrent effect in that. You need to take away much more than simply the money they illegally made… Either MUCH more money, or their freedom.
I disagree. If you take away a the money they made illegally it will hurt them as they still are paying there employees and keeping the lights on. It is the equivalent to launching a product that doesn’t sell.
Okay, but in that situation we don’t say that the market has punished that business. They should be hurt worse than they could any other way, so there isn’t a possibility that they profit in net, or have a loss equivalent with legitimate business practices. Otherwise, there is no real deterrent to the behavior.