I’m not sure how you can see it any other way.

They had a successful platform (Instagram) and piggybacked a new platform on top and are counting the users toward their numbers.

If Zuckerbag released Threads without being tied to Instagram, it’d be a queef in the wind of a userbase.

It’s a clever strategy. For sure. I won’t pretend it’s not.

But seeing how “Notes” went - I don’t think it’s gonna go very far.

It’s like if McDonald’s started selling hotdogs from their stores under a separate store within their restaurants.

“McDog’s has over 1 billion served!”

No, McDonald’s does - you just put another product under the same roof by a different name.

Why?

Because Instagram did the same BS with their “Notes” feature recently and now nobody uses it.

You were automatically enrolled and it showed up on your feed and three months later, it’s crickets.

As much as I hate Twitter, I don’t think Threads is going to make a dent in the long run.

I fucking KNEW it.

35 million users my asshole - they’re just counting existing Instagram accounts.