But the UFC had a deal with and broadcast fights on FOX. That deal ended in 2018, with 31 UFC on FOX broadcasts and then the UFC signed a deal with ESPN.
So it’s been done before. I think the whole exclusive broadcast contracts they sign are what really limit their potential and they’re still trying to sell PPVs instead of bringing in their money through other channels.
The Reebok, now Venom merchandise isn’t gonna move the needle. The NFL sells more than $4 billion in merchandise annually. I’m not saying the UFC can touch that number, just highlighting that there’s money to be made.
If the UFC followed in the steps of another of Endeavor/TKO Holdings property, WWE, they could run 1-2 weekly shows on broadcast television and then hold PPVs a few times per year and throw massive fights on those cards. Get back into individual fighter merchandise, but produced on the corporate level and sell the hell out of it.
They have over 600 fighters across 11 divisions. They’ve got the workforce and monetary backing to make it all happen.
This SHOULD be illegal in EVERY country.