The gist of it from what I remember is a woman’s car burned, but her Stanley tumbler survived the fire, and maybe still had ice in it. Anyway she posted on tiktok about the whole incident, and Stanley’s marketing department got the biggest lay-up ever, I think they bought her a new car, and launched a bunch of new colors of tumblers as limited edition things.
8.99/month seems mostly competitive to Incogni which is a similar service that costs 12.98/month (they’ll give you a 50% discount if you buy a full year at once, which works out to 6.49/month). Although with as many sponsor spots as I see Incogni buy from YouTube creators, they are probably flush with investor capital, and trying to get as many subscribers as they can, before slowly “raising” their prices by offering fewer discounts.