How often depends on how much work it is to recreate, or the consequences of loosing data.
Some systems do not have real data locally, get a backup every week. Most get a nightly backup. Some with a high rate of change , get a lunch/middle of the workday run.
Some have hourly backups/snapshots, where recreating data is impossible. CriticL databases have hourly + transaction log streaming offsite.
How long to keep a history depends on how likely an error can go unnoticed but minimum 14 days. Most have 10 dailes + 5 weeky + 6 monthly + 1 yearly.
If you have paper recipes and can recreate data lost easily. Daily seems fine.
For matrix there is a no for client removes image metadata. Did you check all clients? I would imagine it was client dependent.