Firefox + ublock origin would be your best scenario for privacy and security. Privacy because all these ads track your page loads and attempt to generate a unique id for your browser based on your loading time of certain pixels, and security because nearly half of all ads (and more than half of all links on google search and nearly all ads on google search) are viral loads just waiting for an accidental click.
I definitely agree with you but I’m not sure how far they can take this in an economic situation that is currently devolving into a major recession and has all the macroeconomic factors of an incoming second depression.