ENS is the root for a very small number of top level domains, half a dozen? Everything else just gets passed to the regular ICANN DNS root because most people don’t monitor their DNS/ENS traces and it would be bad™️ if google.com didn’t actually go to google.com.
ENS is in a weird place because it’s a non-profit operating a namespace database that charges money to update the database, which is just ICANN with extra steps. Both are more distributed than the previous solution, which was Jon, but they’re still a singular organization providing oversight. ENS seems to be struggling to find a way to mesh the whole blockchain ethos with that it can’t just let whoever register google.com (/google.eth/etc.). That’s a social issue that requires negotiation/oversight, not a tech issue. Or at least not one they’ve solved yet.
Sync is nice IMO.