From record numbers of visitors to Xinjiang’s regional capital in 2023 to Wang Wenbin’s exhortations for “more friends from all countries to visit Xinjiang,” Chinese state media cannot get enough of tourism.

The problem is that crimes against humanity targeted at Uyghurs and other Turkic people are ongoing. Another problem is that international travel companies, including those from Europe, are complicit in the cleansing of atrocities that multiple entities have labeled a genocide.